My Role
My Role consisted of the following areas of focus:
Insights and Ideation - I met with the research department to learn about previous user testing sessions, demographic studies and behaviors.
Brainstorming - I worked with product managers, research and designers to develop ideas that would resonate with children to teens.
Collaboration - I conducted meetings with on-air brand teams to pitch concepts, ideas, brainstorm and to gather high quality assets to create an overall more better experience.
Execution - I co-designed this product with another designer. This touched visual design, navigation, animations, design specs and conducted user testing on concepts.
Initial Research
These were some of the first apps for the Disney umbrella, we had existing research that we could pull from to navigate the different demographics for each age group. However, we didn't have any previous learnings from other versions of Disney apps to learn from. Being a person with no kids, this was a particular interesting project to be working on. Much of this relied on coming up with several questions for the on-air teams as to the behaviors of kids and what they are attracted to for each age group. This involved setting up meetings with each of the on-air brand teams, auditing other kids apps, watching the shows to get familiar with the content, going to disneyland, learning about attention spans and really following my intuition to create a fun and unique experience that would serve to entertain the kids.
Home Experience on Disney Junior
The home experience was designed using a mosaic grid which offer kids the joy of having large character based show art which the kids quickly resonated with.
Focus Group testing Disney Junior
By bringing in focus groups early on into the conversation, we found that there was no need to include text on the thumbnails as kids mainly gravitated to their favorite characters immediately. This lead to a very clean and simple design and focused solely on what they were interested in without any distractions. One of the things that we found was that kids didn't immediately interact with the app. We added a mickey hand that animated from right to left to let the users know to swipe
Visual Cut Off
From putting the device in the labs, it was imperative that we show a nice peak to let the kids know that they could swipe left and right to view more content. As an improvement after viewing user testing, we decided to add and animated Micky hand that swiped left to let users know that they could swipe to view additional content
Home Experience on Disney XD
The home experience on Disney XD touted sharp angles which was adoped from the on-air branding and taking hints from the logo to create a holistic sense of the brand.
Focus Group testing Disney XD
Overall, the kids experience excitement and delight upon viewing the design was obvious. Some of the users really wanted to see more spiderman because that was their favorite. Others really wanted to see more hulk. Upon these finding, we decided to start working on various easter eggs for spider-man and hulk. I designed these easter eggs to go at the end of the page. The users would tap on the last tile and for hulk, he would smash the screen and the user had to erase the cracks on the screen. For spiderman, webs would cover the screen.
Show Experience on Disney Junior
Bringing the show branding was very important to Disney and the users. Each show had featured content, full episodes, clips and games.
Show Experience on Disney XD
Bringing the show branding was very important to Disney and the users. Each show had featured content, full episodes, clips and games.
Games
The games section is a dedicated place for users who not only loved the Disney shows but also wanted to interact with the show in a different manner
Games
The games section is a dedicated place for users who not only loved the Disney shows but also wanted to interact with the show in a different manner
Spanish
The Spanish section featured a limited selection of content from specific shows that needed to be housed in one area. Our focus group testing concluded that many of the parents were bi-lingual and wanted their kids to grow up speaking both languages.
Live TV
Live TV let the users check in and watch their favorite show at specific times and also gave the ability to see upcoming shows as well.
Live TV
Live TV let the users check in and watch their favorite show at specific times and also gave the ability to see upcoming shows as well.
Favorites
The favorites content was organized by content that you've accessed over multiple times in the form of habituation.
Favorites
The favorites content was organized by content that you've accessed over multiple times in the form of habituation.
Settings
Settings was geared toward parents, giving them the ability to adjust specific settings, provide feedback or just general help.
Settings
Settings was geared toward parents, giving them the ability to adjust specific settings, provide feedback or just general help.
Radio Disney Integration
As part of building onto the brand eco-system, users had the ability to tune-in live anytime to Radio Disney.
